About CraveLabs

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CraveLabs is a software technology company dedicated to bringing best-of-breed social and mobile marketing tools to local businesses.  We're headquartered at Dogpatch Labs in Cambridge, MA -- one of the world's most amazing hubs of technology startup companies.

Management Team

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Jeffrey Peden
Founder & CEO

Prior to starting CraveLabs, Jeff was a co-founder of and CTO for Newbury Networks, a Boston based company incubated in 2001 which focused on indoor location tracking systems for enterprise wireless networks. Jeff has multiple patents in the area of location tracking systems, and has worked with industry groups to define multi-vendor standards for location tracking and mobile/wireless applications. Newbury was acquired by Trapeze Networks in 2008, which was then acquired by Juniper Networks in late 2010. Jeff has a B.S. in Computer Systems Engineering from the University of Massachusetts at Amherst. Jeff is currently also an advisor and interim VP of Product Management for Dexrex LLC, a Cambridge based mobile and social messaging technology startup.

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