CraveUp Blog

Impact of iPhone 4S and Siri on Local Business Search

By adding the powerful voice capabilities of Siri to the iPhone, Apple has made it significantly easier to search on amobile device.  Instead of needing to type out Google searches on a small onscreen keyboard, resulting in terse search terms like "Boston Italian Restaurant," users can now add more context to their searches by asking Siri "what's the best Italian restaurant near me?"  So while local search on mobile phones has already seen significant increases compared to traditional web traffic (due to the convenience of being able to look up a place while on the go), Siri changes the game again by being easier to search, even when users are at a PC.  Look forward to seeing even more traffic coming your way from mobile phones.

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CraveUp Instant Mobile Websites - Beta Launch!

We're happy to announce the opening of the beta program for the first part of our local marketing automation suite: instant mobile websites for businesses created directly from Facebook Pages.

Facebook Page administrators can signup and immediately preview a mobile website for any page they manage.  These websites are HTML5 touch-optimized mobile sites that are ideal for smartphone platforms such as iPhone, Android, and Windows Phone 7 mobile devices.

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Guide to updating your Restaurant's Facebook Page

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Future of Local and Social Discovery

If we take a look at the current landscape of what's being done in Local, we see an overwhelming trend towards identifying deals at local merchants.  The next generation of Local applications should be focusing on identifying VALUE for consumers at local merchants, which may or may not include a DEALS component.

This post takes a look at identifying value for a local consumer based on the following 5 components of the decision making process: WHO/WHAT/WHEN/WHERE/WHY

 

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From the Labs: Sneak Preview of New Features

We know you love new features, and we love building new features.  This week, we thought we might share some of the latest and greatest stuff we're working on!
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Why build a startup focused on tech for the restaurant market?

As a new startup building a technology platform targeted at restaurants and their customers, we get this question a lot.  Other friends, family, other entrepreneurs, potential investors, and even those in the restaurant industry... they wonder why a couple of people with backgrounds in technology and digital marketing would be interested in building a startup that would pick this particular niche.
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